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In deregulated markets such as Texas and Maryland, the state government may require the incumbent utility energy provider to allow for unlimited competition within the marketplace, where the consumer is free to choose any electricity provider. Electricity provider switching is only practical if a customer is either buying from a utility or is at the end of a fixed-price contract with a provider.[citation needed]
Searching for a new McAllen electric supply rate might seem like an intimidating task to some energy users. However, electric choice is an advantage that isn't offered to most residents and business owners in the United States. McAllen residents have the opportunity to make their electricity supply shopping process much simpler by establishing their home's energy needs first.
Why are so many African power utilities effectively bankrupt? For one thing, they are incredibly inefficient. Efficiency can be improved by proper metering, investing in the system to reduce losses, improving collections and being able to cut off non-payers. This last one being easier if there is up-to-date metering and certain big players like government departments and military installations are also forced to obey the rules. These operational improvements and efficiencies will improve the supply of power but will not go far enough.
Landsvirkun, Iceland’s national power company, offers electricity to buyers for as low as $0.043 per kWh, which is nearly on par with what can be found in Washington State. Coupled with 20% corporate tax, the nation’s low energy prices have attracted not just data centers, methanol producers, silicon metal producers but also aluminum companies—which, again, consume massive amounts of electricity.

Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.


The North Texas city of Wichita Falls is home to Midwestern State University, Sheppard Air Force Base, Lake Wichita and the power to choose. Texas residents who call the city home are able to shop for their electricity in Wichita Falls, meaning that they get to choose the energy plan they want from available retailers. Remember to explore all your options. If you need help deciding on an electric supply plan, call ChooseTexasPower.org.
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