But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
Take your time to check out offers. You may receive offers from electricity suppliers through direct mail, telemarketing, advertising, and over the Internet. Read offers carefully and ask the supplier questions. You may have to commit to a fixed-term contract when you sign up with an electricity supplier. Therefore, be sure you like the terms of the offer. Questions to ask a supplier:
Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.