From Spanish Mission to Art Deco, the city of Wichita Falls is full of historical building styles. It’s also full of residents, with more than 100,000 calling city limits home. If you’re a resident or business owner in Wichita Falls, electricity shopping can seem a bit tricky. To make it simpler, you need to understand that there are two popular types of energy rate structures: variable and fixed.

The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.

Deregulation allows you to choose from a variety of retail electricity providers, much like you’d shop around for a telephone or internet provider. When choosing an electricity provider, the process is completely hassle-free. You will not have any service interruptions, your electricity will still be just as reliable as before, and your monthly bill will continue to arrive. If your power goes out, your utility will still be the one to call. The only change will be under the supply portion of you bill. There, you will see the provider you selected and the rate you approved.
In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
Generation / supply price: What you pay. Unlike other states, Pennsylvania keeps cost per kWh easy to understand. Other states muddy the waters by including fees and discounts applied according to usage amounts in the quoted rate. PA companies show you you one steady rate. If you’re looking at a variable plan, this cost will reflect your first month only. If it is a special introductory rate, they’ll tell you how long it lasts.

Variable Rate: With a variable rate, you stand closer to the fire. Rather than keep your costs separate from market conditions, you experience the rise and fall of price alongside your provider. You profit when supply exceeds demand, but could pay through the nose if the electricity grid becomes overtaxed. That usually means a higher bill in the summer and winter (when demand is at its highest) and a lower one in the fall and spring. A variable rate plan is best for people interested in staying on top of market changes – when prices get too exorbitant, there’s no contract and no cancellation fee if you want to try a new provider.
Ultimately, the main difference between an electricity provider and an electric utility comes down to what they service and how. Electricity providers deal with purchasing and marketing electricity to customers. Electric utilities handle the poles and wires that service your home. Separating these roles means customers can shop for a competitive electricity rate and still receive reliable electric service.
Statement regarding savings: How your price compares. This is usually a generic statement that you may or may not be getting a better price than you would from the utility company, also known as the Electric Distribution Company, or EDC. Your local EDC sets a “price to compare” and any competitors’ plan may be lower or higher by several cents a kWh.
Twenty-nine states have deregulated electricity, natural gas or both. That allows you to shop for the supply portion of your bill from alternative providers who may offer rates lower than the default supplier – usually a utility. Delivery services and billing will remain the responsibility of the local utility as they own the power lines and wires that keep the lights on.
Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.
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