Prior to electricity deregulation in select areas of the United States, the electricity that powered homes and businesses came from the utility company and customers could not compare electricity providers. With electricity deregulation continuing to expand and electricity providers in the mix, residents and businesses should be sure to understand where their electricity comes from, how it’s delivered, and how the cost is divided.
In some deregulated markets, the local utility company can offer electric service at a standard service rate which is regulated by the state. In other deregulated markets, customers can receive electricity from a default electricity provider that may be related to their local utility. These are options for customers who don’t want to shop for an electricity plan and explore the possibility of a lower electricity bill.

Texas electricity rates are on their way down again.  After a summer spike, electricity rates across Texas have fallen.  Utility officials were concerned about having enough electricity to meet peak summer demand.  This resulted in electricity providers increasing the rates on their fixed rate plans in anticipation of higher wholesale electricity prices.

More than two dozen electric cooperatives provide power to rural customers and residents of many South Dakota towns. Each customer is a member and owner of the co-op. The business of the co-op is directed by its general manager and governed by a board of directors, elected by its membership. Three power cooperatives – Basin, East River and Rushmore – are generation and transmission cooperatives. These organizations provide electricity to their member co-ops that, in turn, deliver the power to their customers.
Prior to electricity deregulation, power was supplied by regional utility monopolies that could own and operate all three parts of electric service. In response to a growing demand for competition in the industry, spurred by the success of deregulation in the airline and telecommunications industries, Congress passed the National Energy Policy Act in 1992 which created wholesale electric markets that allow for open access of generation.
The problem is that across Africa, the vast majority of the power utilities are effectively bankrupt. Another World Bank study (pdf) on African Utilities shows that only two of the 39 African utilities surveyed, in the Seychelles and Uganda, were able to generate enough cash to cover both their operating costs and capital expenditures necessary to invest in the maintenance and expansion of the grid. In fact, only 19 of the 39 companies were able to generate enough cash to cover their day-to-day operating costs. It means the rest were not even able to pay everyday costs, like salaries, in full.
Many people are aware that Iceland has the cleanest energy in the world by far. The island-nation generates 100% of its electricity from renewables such as hydroelectric and geothermal sources, and it’s also flirting with wind power. What those same people might not realize, however, is that this results in some of the cheapest electricity in the world.
The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (REP) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.

If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
When it comes to the electricity itself, there is no difference at all. A cheap electric supply is the same electricity, it's simply provided by a new supplier (unless you opt for green energy - more on that here). As suppliers buy and generate different sets of energy they also have different prices. What's more, you might be on a tariff that is simply more expensive, such as a standard tariff. If you decide to switch electricity don't equate a lower price with worse service.
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