According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.

Prior to electricity deregulation in select areas of the United States, the electricity that powered homes and businesses came from the utility company and customers could not compare electricity providers. With electricity deregulation continuing to expand and electricity providers in the mix, residents and businesses should be sure to understand where their electricity comes from, how it’s delivered, and how the cost is divided.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
A lot of these financial structures ultimately boil down to being a form of government guarantee, which means that they can’t be scaled up to “solve” countries’ power problems because the governments cannot carry all the liabilities. Countries try to introduce the private sector into power generation precisely to reduce such guarantees, which then end up returning through the back door in the form of government support.

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