This company has more plan variety than any other we looked at, though most of them seem more flashy than functional. And some seem weirdly niche — like "Connect to Comfort," a 24-month plan that comes with a Hive Hub and a Hive Active Thermostat, smart home devices that allow you to control your heat and A/C via app. Like many of Direct Energy’s plans, how good of a deal it is depends on how closely its offers align with your established habits.

Deregulation allows you to choose from a variety of retail electricity providers, much like you’d shop around for a telephone or internet provider. When choosing an electricity provider, the process is completely hassle-free. You will not have any service interruptions, your electricity will still be just as reliable as before, and your monthly bill will continue to arrive. If your power goes out, your utility will still be the one to call. The only change will be under the supply portion of you bill. There, you will see the provider you selected and the rate you approved.
One of the most common sticking points for electricity customers is what, exactly, the difference is between an electricity provider (also called REP, CRES, or electric supplier) and an electric utility (also called a TDSP, TDU, or EDU). They’re both vital to the success of electricity deregulation, but they play very different roles. Understanding how they fit together can make a big difference in your overall confidence as an electricity customer trying to shop for the best electricity plan.
Landsvirkun, Iceland’s national power company, offers electricity to buyers for as low as $0.043 per kWh, which is nearly on par with what can be found in Washington State. Coupled with 20% corporate tax, the nation’s low energy prices have attracted not just data centers, methanol producers, silicon metal producers but also aluminum companies—which, again, consume massive amounts of electricity.
If you’re on a fixed rate tariff with your current supplier, check to see if there’s an exit fee for leaving the contract early. If there is, you’ll need to factor this cost into your price comparison as it could swallow up some of the potential savings. If you can supply your tariff name when you get a quote, we can take your tariff into account when showing you the savings you could make.
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