All of Direct Energy’s offers include either a rewards program or a charitable donation, and the benefits get bigger the more electricity you use. Paying for electricity isn’t exactly the most fun thing you could spend your money on. If you are looking for a little sugar to help the medicine go down, Direct Energy has a dessert tray of options. Fair warning: They’re not quite as sweet as they look.
If you spend most of your leisure time out of the house, none of these plans will do much for your bottom line. But if home is your favorite place to be, you could profit. Based on the estimates of energy companies, most people use about 31% of their total energy on the weekends. If you go through the average 1,000 kWh per month, you'll get about 310 kWh for free. Using data compiled by the EIA, we estimated 30% of average total energy is also used during evenings (including weekend evenings), working out to about 300 free kWh.
When we looked at each provider’s offerings, we focused on plans with innovative pricing or attractive deals, then did the math to find out which would pay off over time. To our surprise, the results were all over the board. Green plans weren’t always more expensive than their traditional counterparts. Sometimes a fluctuating variable rate is still cheaper in the long run. Our takeaway: It pays to shop around. We’ll walk you through our analysis — so you can do the same as you compare rates.
Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.