Residents and businesses that pay directly for their electricity (ratepayers) can use Energy Choice DC to learn more about their purchasing options and the companies that provide electricity aggregation services in the District. Ratepayers connect with a broker who will collect necessary information from them and use that information to seek competitive pricing on electricity, including options for conventional electricity and electricity generated from renewable sources. The broker then presents the negotiated rate to ratepayers, who sign a contract with the selected third-party supplier, for a term of one to three years, and pay a monthly electricity bill based on a consistent rate during that period.
Every state that is deregulated requires their electricity providers to be licensed or certified by the state in order to sell electricity. Your state’s public utility commission website keeps an up to date list of these electricity providers so that you can be certain that you are purchasing electricity from an authorized electricity provider. All of the electricity providers represented on ElectricityPlans.com are authorized electricity providers in the respective states where they do business.
According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.
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Why are so many African power utilities effectively bankrupt? For one thing, they are incredibly inefficient. Efficiency can be improved by proper metering, investing in the system to reduce losses, improving collections and being able to cut off non-payers. This last one being easier if there is up-to-date metering and certain big players like government departments and military installations are also forced to obey the rules. These operational improvements and efficiencies will improve the supply of power but will not go far enough.


Technology that now allows smaller quantities of power to be generated closer to the end-users at prices not too much higher than grid-based power are undermining those economies of scale. More efficient turbines, for example, allow large power users like cement plants and petrochemical factories to come off the grid. Today the limiting factor for large companies to come off the grid often isn’t the efficiency of the power generation technology, but the lack of easy availability of fuel, such as gas or coal to power these turbines Even this problem is being solved by innovations like mini-liquefied natural gas projects.

Most of Direct Energy’s plans allow you to earn Plenti points — you get 1,000 as soon as you sign up. That initial windfall is about as good as it gets. You keep accumulating rewards with every payment, but just one point for every dollar you spend on supply charges (what you pay to Direct Energy vs. your EDC — so about two-thirds of your total bill). A Plenti point equates to about one cent, so that 1,000 point bonus works out to $10 when you cash it in with a Plenti merchant (Rite Aid, Macy’s, etc.) You’d have to spend a further $1,000 in supply charges before making off with another $10.00 in Plenti points.

*Qualifying purchases. 1 membership per 12 months. Meerkat Meals – 2 for 1 on equivalent starters, mains and desserts. Cheapest free. Sunday to Thursday. Participating restaurants. Booking required, max 6 people. Excl Kids meals, drinks and certain days. App only. Meerkat Movies – 2 for 1 on Tuesday or Wednesday. Participating cinemas. Standard tickets only. Cheapest ticket free. Please note your claim may take up to 48 hours to validate. Rewards T&Cs apply

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