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Technology also provides a long-term answer, even if it contributes to the problem in the short-term, as described earlier. As renewable power and storage technologies become cheaper and more efficient they will gradually allow for the implementation of cheaper mini-grids and smart grids, increasingly within the reach of the really poor, even in urban areas. Perhaps, grids will one day become marketplaces allowing people to sell excess power from their solar installations to those who have a need for power at that time. Prices can be set dynamically to allow supply to match demand.
In deregulated markets such as Texas and Maryland, the state government may require the incumbent utility energy provider to allow for unlimited competition within the marketplace, where the consumer is free to choose any electricity provider. Electricity provider switching is only practical if a customer is either buying from a utility or is at the end of a fixed-price contract with a provider.
Just be sure you know what you’re signing up for. Just Energy doesn’t have the best track record when it comes to transparency. In recent years, the Massachusetts Attorney General ordered the company to pay $4 million in restitution to customers who were charged exorbitant rates and cancellation fees that did not appear in Just Energy’s advertising. As part of the settlement, Just Energy agreed to run all its advertising past an independent monitor.
When we looked at each provider’s offerings, we focused on plans with innovative pricing or attractive deals, then did the math to find out which would pay off over time. To our surprise, the results were all over the board. Green plans weren’t always more expensive than their traditional counterparts. Sometimes a fluctuating variable rate is still cheaper in the long run. Our takeaway: It pays to shop around. We’ll walk you through our analysis — so you can do the same as you compare rates.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
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