The takeaway here is simple. As is the case in Washington and Iceland, if a state or country has an abundance of natural resources, it should take advantage of them to drive down the price of a kWh to attract businesses. Diversification is especially essential where possible. Without businesses and industries paying to draw power from the electrical grid, the local economy stagnates.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
An additional bill was passed in 1999 that helped further establish a competitive electricity market by creating a price floor to prevent established energy providers from underselling emerging providers. In 2002, Texas finalized deregulation when the Public Utility Commission gave ERCOT the responsibility of managing and monitoring the Texas electricity market. The market opened up to around 6 million Texas power customers.
Just be sure you know what you’re signing up for. Just Energy doesn’t have the best track record when it comes to transparency. In recent years, the Massachusetts Attorney General ordered the company to pay $4 million in restitution to customers who were charged exorbitant rates and cancellation fees that did not appear in Just Energy’s advertising. As part of the settlement, Just Energy agreed to run all its advertising past an independent monitor.
Green Mountain has been behind massive green power projects like supplying the Empire State Building with renewably-offset power, and its nonprofit organization Sun Club provides grants for environmental projects, like Urban REAP (Urban Renewable Energy and Agriculture Project), an innovative community greenhouse that uses solar power, aquaponics, and composting.
Canadian electricity is cheap at 10 US cents per kilowatt hour, which is reflected in their high average electricity usage. US electricity prices at 0.12 $/kWh are also quite cheap internationally. In India and China they are very cheap. The UK is in the middle at 20 cents. It’s relatively expensive globally but not too bad for Europe, where most countries pay a high share of tax on their power.
Technology that now allows smaller quantities of power to be generated closer to the end-users at prices not too much higher than grid-based power are undermining those economies of scale. More efficient turbines, for example, allow large power users like cement plants and petrochemical factories to come off the grid. Today the limiting factor for large companies to come off the grid often isn’t the efficiency of the power generation technology, but the lack of easy availability of fuel, such as gas or coal to power these turbines Even this problem is being solved by innovations like mini-liquefied natural gas projects.
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