Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.
More than two dozen electric cooperatives provide power to rural customers and residents of many South Dakota towns. Each customer is a member and owner of the co-op. The business of the co-op is directed by its general manager and governed by a board of directors, elected by its membership. Three power cooperatives – Basin, East River and Rushmore – are generation and transmission cooperatives. These organizations provide electricity to their member co-ops that, in turn, deliver the power to their customers.
Technology also provides a long-term answer, even if it contributes to the problem in the short-term, as described earlier. As renewable power and storage technologies become cheaper and more efficient they will gradually allow for the implementation of cheaper mini-grids and smart grids, increasingly within the reach of the really poor, even in urban areas. Perhaps, grids will one day become marketplaces allowing people to sell excess power from their solar installations to those who have a need for power at that time. Prices can be set dynamically to allow supply to match demand.
More than two dozen electric cooperatives provide power to rural customers and residents of many South Dakota towns. Each customer is a member and owner of the co-op. The business of the co-op is directed by its general manager and governed by a board of directors, elected by its membership. Three power cooperatives – Basin, East River and Rushmore – are generation and transmission cooperatives. These organizations provide electricity to their member co-ops that, in turn, deliver the power to their customers.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Just be sure you know what you’re signing up for. Just Energy doesn’t have the best track record when it comes to transparency. In recent years, the Massachusetts Attorney General ordered the company to pay $4 million in restitution to customers who were charged exorbitant rates and cancellation fees that did not appear in Just Energy’s advertising. As part of the settlement, Just Energy agreed to run all its advertising past an independent monitor.
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
The growth in wind power and natural gas fueled power will offset the loss in coal over time but for the summer of 2018, expected record demand for electricity will converge with power plant closures to put a squeeze on wholesale electricity rates.  This, in turn, will cause the retail electricity prices paid by most Texas consumers to increase. The rise in wholesale rates could be particularly dangerous for consumers who have electricity plans that are tied directly to the wholesale price of electricity.
Deregulation seeks to drive down costs and spur innovation by breaking up energy monopolies. In their place, two separate entities take care of 1) generation and 2) distribution. Electric Generation Suppliers (EGS) create electricity and set their own prices for consumers. Electric Distribution Companies (EDC), a.k.a., your local utility company, bring that electricity to your home.
While there is a very strong argument for providing cheap, subsidized power for the poorest in society, this should be done in a way that limits subsidies to the really deserving and the system as a whole needs to be able to charge tariffs that on average cover all costs. If this doesn’t happen then all manner of bad things will follow. As you might guess prices have been set too low by African governments. These subsidies have also been made too widely available, benefitting the elite and middle classes more than the poor (who, not having good access to the grid in the first place, don’t have ready access to these subsidies).

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Variable Rate: With a variable rate, you stand closer to the fire. Rather than keep your costs separate from market conditions, you experience the rise and fall of price alongside your provider. You profit when supply exceeds demand, but could pay through the nose if the electricity grid becomes overtaxed. That usually means a higher bill in the summer and winter (when demand is at its highest) and a lower one in the fall and spring. A variable rate plan is best for people interested in staying on top of market changes – when prices get too exorbitant, there’s no contract and no cancellation fee if you want to try a new provider.
Technology that now allows smaller quantities of power to be generated closer to the end-users at prices not too much higher than grid-based power are undermining those economies of scale. More efficient turbines, for example, allow large power users like cement plants and petrochemical factories to come off the grid. Today the limiting factor for large companies to come off the grid often isn’t the efficiency of the power generation technology, but the lack of easy availability of fuel, such as gas or coal to power these turbines Even this problem is being solved by innovations like mini-liquefied natural gas projects.
In some deregulated markets, the local utility company can offer electric service at a standard service rate which is regulated by the state. In other deregulated markets, customers can receive electricity from a default electricity provider that may be related to their local utility. These are options for customers who don’t want to shop for an electricity plan and explore the possibility of a lower electricity bill.

Most of Direct Energy’s plans allow you to earn Plenti points — you get 1,000 as soon as you sign up. That initial windfall is about as good as it gets. You keep accumulating rewards with every payment, but just one point for every dollar you spend on supply charges (what you pay to Direct Energy vs. your EDC — so about two-thirds of your total bill). A Plenti point equates to about one cent, so that 1,000 point bonus works out to $10 when you cash it in with a Plenti merchant (Rite Aid, Macy’s, etc.) You’d have to spend a further $1,000 in supply charges before making off with another $10.00 in Plenti points.


It’s worth noting that you can switch for free with no exit fee 42-49 days before the end of your contract. Under Ofgem’s standards of conduct, energy firms have to give you between 42 and 49 days’ notice of your tariff ending. You can use this time to decide whether to stick with them, or switch. If you decide to switch, you won’t be charged an exit fee.
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