In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
Variable – This type of rate plan would be ideal to renters and people who don’t want to sign long-term Wichita Falls electricity contracts. Variable-rate supply plans skip those long contract terms and usually do not have a cancellation fee. With this type of plan, you’d have a rate per kWh that could vary month to month. This means that the rate you pay each month could be different than the last. While you can possibly take advantage of market price lows, you’d run the risk of paying high market price rates too.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

Nebraska is the only state that generates electricity entirely by publicly-owned power systems. As of 2017, the statewide average electricity price is the sixteenth-lowest rate in the country, based on the latest federal figures. Nationally, electricity costs 15 percent more than it does in Nebraska. Across all sectors, Hawaii has the highest electricity rate (26.07 cents), and Louisiana has the lowest electricity rate (7.75 cents).

Yes, we're the best at comparing energy prices, but don't just take our word for it. Since 2006 uSwitch has been fully accredited by the Ofgem Confidence Code. With many energy comparison sites to choose from, uSwitch has been one of the longest standing signatories to the Ofgem code, and a primary contributor to achieving gas and electricity pricing transparency.
Prior to electricity deregulation in select areas of the United States, the electricity that powered homes and businesses came from the utility company and customers could not compare electricity providers. With electricity deregulation continuing to expand and electricity providers in the mix, residents and businesses should be sure to understand where their electricity comes from, how it’s delivered, and how the cost is divided.
Variable Rate: With a variable rate, you stand closer to the fire. Rather than keep your costs separate from market conditions, you experience the rise and fall of price alongside your provider. You profit when supply exceeds demand, but could pay through the nose if the electricity grid becomes overtaxed. That usually means a higher bill in the summer and winter (when demand is at its highest) and a lower one in the fall and spring. A variable rate plan is best for people interested in staying on top of market changes – when prices get too exorbitant, there’s no contract and no cancellation fee if you want to try a new provider.
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