In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
Houston, TX Mission, TX Fort Worth, TX Dallas, TX Midland, TX Mcallen, TX Pearland, TX Corpus Christi, TX Big Spring, TX Alvin, TX Katy, TX Abilene, TX Sugar Land, TX Arlington, TX Laredo, TX Galveston, TX Missouri City, TX Harlingen, TX Loraine, TX Edinburg, TX Plano, TX Richmond, TX Cypress, TX Baytown, TX Killeen, TX Friendswood, TX Grand Prairie, TX Mesquite, TX Angleton, TX Tyler, TX Humble, TX Eagle Pass, TX Eden, TX Allen, TX Carrollton, TX Belton, TX San Benito, TX Irving, TX Mansfield, TX Lewisville, TX La Porte, TX North Richland Hills, TX Big Lake, TX Brownwood, TX Round Rock, TX Teague, TX Pflugerville, TX Ira, TX League City, TX Grapevine, TX

But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .

In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
An additional bill was passed in 1999 that helped further establish a competitive electricity market by creating a price floor to prevent established energy providers from underselling emerging providers. In 2002, Texas finalized deregulation when the Public Utility Commission gave ERCOT the responsibility of managing and monitoring the Texas electricity market. The market opened up to around 6 million Texas power customers.
But, again, the concept isn’t difficult. Let’s use the city of Joliet as an example. Joliet’s traditional utility for the 60435 area code is Commonwealth Edison. As of late February, its price to compare is 7.195 cents per kilowatt hour (kWh); at this writing, four plans from ChooseEnergy.com featured suppliers with lower rates, including one that’s 18% cheaper and uses all green energy.
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