Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.
That means that customers in Houston paid an average of $5,500 more for electricity over a 14-year time span beginning in 2002, according to the group that buys electricity on behalf of municipal governments in Texas. The calculation, which uses data from the U.S. Energy Information Administration, assumes monthly electricity use of 1,300 kilowatt hours.
Usually, fixed-rate renewable-energy plans are among the most expensive options. But in our research, we found Constellation’s green plan rates were comparable to its non-green versions. For example, out of two otherwise identical fixed-rate, 12-month plans from Constellation — “12 Month Fixed Rate 100% Green” and “12 Month Fixed Rate” — it’s the renewable version that currently costs less.

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