Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.
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uSwitch 2018 customer ratings are based on an independent YouGov survey that was conducted between 7 November and 1 December 2017. A total of 17,313 UK energy customers were asked to rate their energy supplier on overall satisfaction, transfer process, value for money, customer service and how likely they were to recommend. We equally weighted those five scores across suppliers with at least 50 responses to create an average supplier rating for each.
The takeaway here is simple. As is the case in Washington and Iceland, if a state or country has an abundance of natural resources, it should take advantage of them to drive down the price of a kWh to attract businesses. Diversification is especially essential where possible. Without businesses and industries paying to draw power from the electrical grid, the local economy stagnates.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
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