This company has more plan variety than any other we looked at, though most of them seem more flashy than functional. And some seem weirdly niche — like "Connect to Comfort," a 24-month plan that comes with a Hive Hub and a Hive Active Thermostat, smart home devices that allow you to control your heat and A/C via app. Like many of Direct Energy’s plans, how good of a deal it is depends on how closely its offers align with your established habits.
Aided by the fact that the Evergreen State doesn’t collect a corporate income tax, cheap power has attracted industries that tend to consume biblical amounts of electricity, from aircraft production to software development to aluminum refining. Major companies in these spaces that are either headquartered or maintain a significant presence in the state include Microsoft , Amazon.com , Expedia .com and Boeing.
Landsvirkun, Iceland’s national power company, offers electricity to buyers for as low as $0.043 per kWh, which is nearly on par with what can be found in Washington State. Coupled with 20% corporate tax, the nation’s low energy prices have attracted not just data centers, methanol producers, silicon metal producers but also aluminum companies—which, again, consume massive amounts of electricity.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
TDSPs or EDUs are the companies and people who own and maintain utility poles and power lines. They are the ones that you call when your power goes out. These utility companies are responsible for the physical delivery of electricity to your home or business. Before deregulation, everyone was required to buy their electricity from their local utility company.  With deregulation, the supply of electricity was opened to competition while the delivery of electricity continues to be regulated by the state’s public utility commission.

When it comes to the electricity itself, there is no difference at all. A cheap electric supply is the same electricity, it's simply provided by a new supplier (unless you opt for green energy - more on that here). As suppliers buy and generate different sets of energy they also have different prices. What's more, you might be on a tariff that is simply more expensive, such as a standard tariff. If you decide to switch electricity don't equate a lower price with worse service.

In Texas, if you’re renting an apartment, townhouse, or small home, you need affordable electricity that fits your lifestyle, budget, and lease term. That’s why it’s smart to shop for an electricity plan designed especially with renters in mind. Apartment electricity plans have better prices at lower electricity usage levels and shorter available contract lengths so that you can stay flexible and stay in budget.

With the power to choose a supply plan, shopping competitive Texas electric rates could potentially save you money on your monthly electricity bills. TexasElectricRates.com can help you compare retail energy companies in Texas, finding the supply plan that is right for you. Best of all, there isn’t any risk when you shop Texas electricity. Simple enter your ZIP code to start finding electric supply rates in your area.
It is unlikely that you’ll see any change at all. You will be receiving the same electricity as you always have been, just from a different company. The only difference you definitely will see will be smaller charges for your electricity. By using our price comparison service you’ll be able to cut costs to your energy tariffs and save more money on electricity and gas.
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