The North Texas city of Wichita Falls is home to Midwestern State University, Sheppard Air Force Base, Lake Wichita and the power to choose. Texas residents who call the city home are able to shop for their electricity in Wichita Falls, meaning that they get to choose the energy plan they want from available retailers. Remember to explore all your options. If you need help deciding on an electric supply plan, call ChooseTexasPower.org.
In some states, utilities can also generate and sell electricity, but customers aren’t forced to buy the electricity from the utility company. They may choose from either the utility or available electricity providers. Before signing up for electricity service, we recommend checking the local utility’s electricity supply rate by checking their rates online or contacting them directly.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.

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