According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.

The more cool air you lose, the harder your air conditioning unit works and the higher your electricity bill will be. Install blinds, hang curtains or get storm windows made to keep cool air from seeping out. Even mesh screens, on the outside of your home, will help deflect solar radiation. You might even consider replacing old windows that leak cold air and let in heat.


From Spanish Mission to Art Deco, the city of Wichita Falls is full of historical building styles. It’s also full of residents, with more than 100,000 calling city limits home. If you’re a resident or business owner in Wichita Falls, electricity shopping can seem a bit tricky. To make it simpler, you need to understand that there are two popular types of energy rate structures: variable and fixed.
Around 85% of Texas residents must choose an electricity provider. Utility companies transmit and distribute electricity to customers. But that electricity doesn’t come from a utility—it comes from companies known as Retail Electric Providers. These providers offer competitive plans based on electricity pricing, term length, renewable sourcing and more.
We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.

Texas electricity rates are on their way down again.  After a summer spike, electricity rates across Texas have fallen.  Utility officials were concerned about having enough electricity to meet peak summer demand.  This resulted in electricity providers increasing the rates on their fixed rate plans in anticipation of higher wholesale electricity prices.
Variable – This type of rate plan would be ideal to renters and people who don’t want to sign long-term Wichita Falls electricity contracts. Variable-rate supply plans skip those long contract terms and usually do not have a cancellation fee. With this type of plan, you’d have a rate per kWh that could vary month to month. This means that the rate you pay each month could be different than the last. While you can possibly take advantage of market price lows, you’d run the risk of paying high market price rates too.
The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
Variable rate plans are always month-to-month, save for three-month intro specials in which your rate stays the same for those early months. Fixed rate plans, on the other hand, are available for periods ranging from six to 36 months. The contract lengths, and how that length influences the price per kWh rate, varies enormously from company to company. Some companies offer lower rates when you enroll for longer periods. Others raise the rate slightly. The competing rationale: You will be paying them for longer so you get a break, or you have that price locked in when energy rates inevitably rise. One rule of thumb — the longer the contract, the higher the cancellation fee.
Statement regarding savings: How your price compares. This is usually a generic statement that you may or may not be getting a better price than you would from the utility company, also known as the Electric Distribution Company, or EDC. Your local EDC sets a “price to compare” and any competitors’ plan may be lower or higher by several cents a kWh.

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