Generally, the generation of electricity is unrelated to anything on your bill. Power plant companies generate electricity and sell it to utilities as well as retail electricity providers in deregulated areas. The electricity is then resold to you, the customer. Transmission and distribution is taken care of and charged to you by your utility, regardless of what company supplies the electricity. These charges are separate from the supply portion of your bill.
In some deregulated markets, the local utility company can offer electric service at a standard service rate which is regulated by the state. In other deregulated markets, customers can receive electricity from a default electricity provider that may be related to their local utility. These are options for customers who don’t want to shop for an electricity plan and explore the possibility of a lower electricity bill.
Fixed-rate supply plans offer price-protected supply rates for the length of a term agreement. The price per kilowatt hour (kWh) will remain the same throughout your term, even if the market price fluctuates. A fixed-rate supply plan can range from three months to five years, so it’s important to find the term length that works best for your situation.
Why are so many African power utilities effectively bankrupt? For one thing, they are incredibly inefficient. Efficiency can be improved by proper metering, investing in the system to reduce losses, improving collections and being able to cut off non-payers. This last one being easier if there is up-to-date metering and certain big players like government departments and military installations are also forced to obey the rules. These operational improvements and efficiencies will improve the supply of power but will not go far enough.
All of Direct Energy’s offers include either a rewards program or a charitable donation, and the benefits get bigger the more electricity you use. Paying for electricity isn’t exactly the most fun thing you could spend your money on. If you are looking for a little sugar to help the medicine go down, Direct Energy has a dessert tray of options. Fair warning: They’re not quite as sweet as they look.

In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
Deregulation allows you to choose from a variety of retail electricity providers, much like you’d shop around for a telephone or internet provider. When choosing an electricity provider, the process is completely hassle-free. You will not have any service interruptions, your electricity will still be just as reliable as before, and your monthly bill will continue to arrive. If your power goes out, your utility will still be the one to call. The only change will be under the supply portion of you bill. There, you will see the provider you selected and the rate you approved.
*Qualifying purchases. 1 membership per 12 months. Meerkat Meals – 2 for 1 on equivalent starters, mains and desserts. Cheapest free. Sunday to Thursday. Participating restaurants. Booking required, max 6 people. Excl Kids meals, drinks and certain days. App only. Meerkat Movies – 2 for 1 on Tuesday or Wednesday. Participating cinemas. Standard tickets only. Cheapest ticket free. Please note your claim may take up to 48 hours to validate. Rewards T&Cs apply
×