More than two dozen electric cooperatives provide power to rural customers and residents of many South Dakota towns. Each customer is a member and owner of the co-op. The business of the co-op is directed by its general manager and governed by a board of directors, elected by its membership. Three power cooperatives – Basin, East River and Rushmore – are generation and transmission cooperatives. These organizations provide electricity to their member co-ops that, in turn, deliver the power to their customers.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .