In some states, utilities can also generate and sell electricity, but customers aren’t forced to buy the electricity from the utility company. They may choose from either the utility or available electricity providers. Before signing up for electricity service, we recommend checking the local utility’s electricity supply rate by checking their rates online or contacting them directly.
From Spanish Mission to Art Deco, the city of Wichita Falls is full of historical building styles. It’s also full of residents, with more than 100,000 calling city limits home. If you’re a resident or business owner in Wichita Falls, electricity shopping can seem a bit tricky. To make it simpler, you need to understand that there are two popular types of energy rate structures: variable and fixed.
Electricity providers are companies that purchase wholesale electricity from electricity generators and sell it at a retail level to the general public. They are also responsible for having that electricity delivered to the appropriate local utility company that serves their customers. State’s label electricity providers with different names such as, REPs (Retail Electric Providers), CRES (Competitive Retail Electric Service providers), or licensed electric suppliers, to name a few.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
Every state that is deregulated requires their electricity providers to be licensed or certified by the state in order to sell electricity. Your state’s public utility commission website keeps an up to date list of these electricity providers so that you can be certain that you are purchasing electricity from an authorized electricity provider. All of the electricity providers represented on ElectricityPlans.com are authorized electricity providers in the respective states where they do business.
Residents and businesses that pay directly for their electricity (ratepayers) can use Energy Choice DC to learn more about their purchasing options and the companies that provide electricity aggregation services in the District. Ratepayers connect with a broker who will collect necessary information from them and use that information to seek competitive pricing on electricity, including options for conventional electricity and electricity generated from renewable sources. The broker then presents the negotiated rate to ratepayers, who sign a contract with the selected third-party supplier, for a term of one to three years, and pay a monthly electricity bill based on a consistent rate during that period.
It all starts with the power generators – the companies who produce electricity to sell on the wholesale market. The electricity providers purchase the rights to large volumes of this electricity from the generators on the wholesale market and then turn around and sell it to their retail customers. The electricity providers market the sale of electricity to the public through various offerings of electricity plans that include everything from classic fixed-rate electricity, to 100% green electricity, to bundled products that have incentives such as a Nest Learning Thermostat™ or Visa gift cards.

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Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
Statement regarding savings: How your price compares. This is usually a generic statement that you may or may not be getting a better price than you would from the utility company, also known as the Electric Distribution Company, or EDC. Your local EDC sets a “price to compare” and any competitors’ plan may be lower or higher by several cents a kWh.
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