In some deregulated markets, the local utility company can offer electric service at a standard service rate which is regulated by the state. In other deregulated markets, customers can receive electricity from a default electricity provider that may be related to their local utility. These are options for customers who don’t want to shop for an electricity plan and explore the possibility of a lower electricity bill.

Electric utilities are responsible for the distribution, or delivery, of electricity to the customers who live in their service area. The electric utilities also employ the lineman that restore your power after a major weather event and repair the downed power lines and damaged poles. Every month you will see a delivery charge on your electricity bill. This is for the transmission and distribution of electricity to your home or business.  The amount charged for the delivery of electricity is still regulated by your state’s public utility commission. These delivery rates are subject to change at least twice a year and they pay for the maintenance and operation of the poles and wires that serve your residence or business.


You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.


Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
Variable – This type of rate plan would be ideal to renters and people who don’t want to sign long-term Wichita Falls electricity contracts. Variable-rate supply plans skip those long contract terms and usually do not have a cancellation fee. With this type of plan, you’d have a rate per kWh that could vary month to month. This means that the rate you pay each month could be different than the last. While you can possibly take advantage of market price lows, you’d run the risk of paying high market price rates too.

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