It all starts with the power generators – the companies who produce electricity to sell on the wholesale market. The electricity providers purchase the rights to large volumes of this electricity from the generators on the wholesale market and then turn around and sell it to their retail customers. The electricity providers market the sale of electricity to the public through various offerings of electricity plans that include everything from classic fixed-rate electricity, to 100% green electricity, to bundled products that have incentives such as a Nest Learning Thermostat™ or Visa gift cards.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
It’s worth noting that you can switch for free with no exit fee 42-49 days before the end of your contract. Under Ofgem’s standards of conduct, energy firms have to give you between 42 and 49 days’ notice of your tariff ending. You can use this time to decide whether to stick with them, or switch. If you decide to switch, you won’t be charged an exit fee.