In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.
When it comes to the electricity itself, there is no difference at all. A cheap electric supply is the same electricity, it's simply provided by a new supplier (unless you opt for green energy - more on that here). As suppliers buy and generate different sets of energy they also have different prices. What's more, you might be on a tariff that is simply more expensive, such as a standard tariff. If you decide to switch electricity don't equate a lower price with worse service.
The PUC’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the PUC offers Texas residents assistance in resolving consumer complaints.  If you have a complaint with your electricity company you can go to the official PUC website and file an informal complaint.
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On the one hand, long-term, fixed-rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for.  You’ll have peace-of-mind.  If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).
uSwitch 2018 customer ratings are based on an independent YouGov survey that was conducted between 7 November and 1 December 2017. A total of 17,313 UK energy customers were asked to rate their energy supplier on overall satisfaction, transfer process, value for money, customer service and how likely they were to recommend. We equally weighted those five scores across suppliers with at least 50 responses to create an average supplier rating for each.
According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.

If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
If you would rather have a steady rate and not think about twice about starting a load of laundry at 6:30pm versus 7:30pm, Direct Energy’s standard, 12-month, fixed-rate plan Live Brighter runs at an affordable 7.99 cents per kWh. Again, using 1,000 kWh per month would add up to a yearly total of $958.80 — higher than both Free Nights and Free Weekends, but also a lot simpler.

Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.


Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those that get power from municipal utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.

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