Around 85% of Texas residents must choose an electricity provider. Utility companies transmit and distribute electricity to customers. But that electricity doesn’t come from a utility—it comes from companies known as Retail Electric Providers. These providers offer competitive plans based on electricity pricing, term length, renewable sourcing and more.

If you would rather have a steady rate and not think about twice about starting a load of laundry at 6:30pm versus 7:30pm, Direct Energy’s standard, 12-month, fixed-rate plan Live Brighter runs at an affordable 7.99 cents per kWh. Again, using 1,000 kWh per month would add up to a yearly total of $958.80 — higher than both Free Nights and Free Weekends, but also a lot simpler.


Just as you shop for other products and services, you may also be able to shop for an energy supplier. With choice, energy customers from large manufacturers to residential homeowners are able to shop for energy options from a diverse group of competitive suppliers certified by the Public Utilities Commission of Ohio (PUCO). As more suppliers are offering their services in your area, you have the opportunity to choose the company that supplies the generation of your electricity and supplies your natural gas.
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