From Spanish Mission to Art Deco, the city of Wichita Falls is full of historical building styles. It’s also full of residents, with more than 100,000 calling city limits home. If you’re a resident or business owner in Wichita Falls, electricity shopping can seem a bit tricky. To make it simpler, you need to understand that there are two popular types of energy rate structures: variable and fixed.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
It all starts with the power generators – the companies who produce electricity to sell on the wholesale market. The electricity providers purchase the rights to large volumes of this electricity from the generators on the wholesale market and then turn around and sell it to their retail customers. The electricity providers market the sale of electricity to the public through various offerings of electricity plans that include everything from classic fixed-rate electricity, to 100% green electricity, to bundled products that have incentives such as a Nest Learning Thermostat™ or Visa gift cards.
Retailers Include: AEP Energy , APG&E Energy Solutions , Calpine Energy Solutions , Constellations NewEnergy, INC , Crius Energy , Direct Energy Services LLC , Dynegy , ENGIE Resources , Entrust Energy , IGS Energy , Just Energy , Liberty Power , Next Era Energy Services , Nordic Energy Services, LLC , NRG Energy INC , Source Energy , Spark Energy , Starion Energy , Stream Energy , Talen Energy , TransCanada Power Marketing LTD. [7]
Electric utilities are responsible for the distribution, or delivery, of electricity to the customers who live in their service area. The electric utilities also employ the lineman that restore your power after a major weather event and repair the downed power lines and damaged poles. Every month you will see a delivery charge on your electricity bill. This is for the transmission and distribution of electricity to your home or business.  The amount charged for the delivery of electricity is still regulated by your state’s public utility commission. These delivery rates are subject to change at least twice a year and they pay for the maintenance and operation of the poles and wires that serve your residence or business.
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