Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
When it comes to the electricity itself, there is no difference at all. A cheap electric supply is the same electricity, it's simply provided by a new supplier (unless you opt for green energy - more on that here). As suppliers buy and generate different sets of energy they also have different prices. What's more, you might be on a tariff that is simply more expensive, such as a standard tariff. If you decide to switch electricity don't equate a lower price with worse service.
In some deregulated markets, the local utility company can offer electric service at a standard service rate which is regulated by the state. In other deregulated markets, customers can receive electricity from a default electricity provider that may be related to their local utility. These are options for customers who don’t want to shop for an electricity plan and explore the possibility of a lower electricity bill.

Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
In some states, utilities can also generate and sell electricity, but customers aren’t forced to buy the electricity from the utility company. They may choose from either the utility or available electricity providers. Before signing up for electricity service, we recommend checking the local utility’s electricity supply rate by checking their rates online or contacting them directly.
Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.
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