From Spanish Mission to Art Deco, the city of Wichita Falls is full of historical building styles. It’s also full of residents, with more than 100,000 calling city limits home. If you’re a resident or business owner in Wichita Falls, electricity shopping can seem a bit tricky. To make it simpler, you need to understand that there are two popular types of energy rate structures: variable and fixed.
In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
As the leading producer of nuclear energy, the U.S. has some of the world’s cheapest electricity—which for the industrial sector averages between 6.75  and 9.33 cents per kWh. These prices are either trumped or competitive with other nuclear power-producing countries such as Russia ($0.11 cents per kWh), Canada ($0.10) and China ($0.08). India, which doesn't quite make it into the top 10, generates 30 billion kWh annually at an average of $0.08 cents per kWh.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.

This company has more plan variety than any other we looked at, though most of them seem more flashy than functional. And some seem weirdly niche — like "Connect to Comfort," a 24-month plan that comes with a Hive Hub and a Hive Active Thermostat, smart home devices that allow you to control your heat and A/C via app. Like many of Direct Energy’s plans, how good of a deal it is depends on how closely its offers align with your established habits.
With moderate fluctuations taken into account, the variable plans is still cheaper. Our bill is approximately $10 more in the winter, but we’d still save $138 over the course of a year. It’s more a question of whether you can roll with the punches of an unpredictable rate, or would sleep easier knowing your bill is going to look the same month after month.

An ILEC is a telephone company that was providing local service when the Telecommunications Act of 1996 was enacted. Examples of ILECs serving South Dakota are Golden West Telecommunications, Cheyenne River Sioux Tribe Telephone Authority and Beresford Municipal Telephone Company. See a complete list of ILEC companies (18 KB). Some companies, such as Qwest, Midstate Communications and Knology, can be both an ILEC and a CLEC (see below) in different service areas.
Know that Green Mountain’s cheapest advertised plans are all variable rate plans. “Pollution Free,” “Pollution Free Try 3,” or “SolarSPARC 10 Try 3” all advertise a great initial rate — a full cent below Pennsylvania’s 8.49 cent “price to compare” — but its variable rates means the company can raise them at any time. The two “Try 3” plans just lock in the low introductory rate for three months instead of one. The flipside of fixed rate: Should prices fall, you’ll be locked into a contract with a constant, elevated rate for two more months.
Given the wide selection of electricity plans available, how do renters choose the best electricity plan? The key to finding the best plan is to have an idea about how much electricity you use and select the contract length that is close to your rental contract term. Typical apartment electricity plans are best for 500 – 1000 kWh usage per month and 1 – 12 month contract term lengths. Enter your zip code above to search and compare apartment electricity plans with this criteria.
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
To be clear, no matter fuel portfolio of the plan you choose, your electricity’s make-up will be identical to your neighbors’. Depending on where you live, that could a mix of renewable and fossil fuels. Certificates offset your electricity use by putting an equal amount of clean energy into the electricity grid. If a plan is 100% renewable, that means it’s 100% offset with certificates.
An ILEC is a telephone company that was providing local service when the Telecommunications Act of 1996 was enacted. Examples of ILECs serving South Dakota are Golden West Telecommunications, Cheyenne River Sioux Tribe Telephone Authority and Beresford Municipal Telephone Company. See a complete list of ILEC companies (18 KB). Some companies, such as Qwest, Midstate Communications and Knology, can be both an ILEC and a CLEC (see below) in different service areas.
Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.
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