It all starts with the power generators – the companies who produce electricity to sell on the wholesale market. The electricity providers purchase the rights to large volumes of this electricity from the generators on the wholesale market and then turn around and sell it to their retail customers. The electricity providers market the sale of electricity to the public through various offerings of electricity plans that include everything from classic fixed-rate electricity, to 100% green electricity, to bundled products that have incentives such as a Nest Learning Thermostat™ or Visa gift cards.
Ultimately, the main difference between an electricity provider and an electric utility comes down to what they service and how. Electricity providers deal with purchasing and marketing electricity to customers. Electric utilities handle the poles and wires that service your home. Separating these roles means customers can shop for a competitive electricity rate and still receive reliable electric service.
While you have the power to shop electricity in Wichita Falls, your chosen retailer is not in charge of power lines or can help with any type of electrical emergency. The local utility is in charge of all transmission and distribution lines, including all electrical infrastructure used to power your home or business. Oncor services Wichita Falls electricity, and all emergencies (including power outages), should be called in to 1-888-313-4747.
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